Daniel Dulitz at Google’s “Think/Agency”
We’re so pleased to have been able to participate in a Q&A session with an experienced search engineer, we’re going to forgive the narcissism required to pack yet another all-day event almost...
View ArticleEat, Sleep, VLOOKUP
In search, the Excel vlookup function is used on a daily basis to synthesize massive amounts of data. Like men with women, we usually take vlookup’s merits for granted. We’re entirely dependent on its...
View ArticleImprov and the Art of Search Marketing
We credit an improv class at from Upright Citizens Brigade for a new perspective on search marketing. It’s inspiring enough to share. Yes… and The first lesson in improv is to always “Yes…and”...
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The Search For Your Morning News
What do AM New York employees and search marketers have in common? The business of handing out free newspapers is a high stakes, high pressure game that depends on location, weather, cleverness,...
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Um, Could You Be Quiet, Please?!
Noise. Specifically, the kind that results from a zillion different advertisers living within a channel. How are you going to stand out and be heard when you’re launching a campaign in Search? Easy,...
View ArticleThe Value of Search Marketing
If you don’t see the value in Search and believe you don’t need it, then you really don’t need your website either. Again and again, we hear marketers speak rather harsh words about Search as a...
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